Marty Flynn established True North Strategies after a successful track record of growth and exits from his own businesses.  His expertise in strategy, operations, business development, HR, and financial planning & analysis provides a framework for a uniquely customized consultancy that can help your small or medium sized business identify and achieve its goals.

I do this through objective analysis of your business operations – identifying weaknesses that stifle growth & efficiency and uncovering hidden opportunities that can enhance enhance revenue and your bottom line.  It would be a privilege to help you with any of the following:

Growth Acceleration

• Strategic planning designed to scale revenue and streamline operations 
• Systemization, SOPs & training to boost efficiency and reduce risk
• Business development strategies for sustainable growth 

Financial & Mentorship Support

• Interim CFO services to manage finances during transitions
• Startup mentoring to navigate early-stage growth and decision-making

Exit Strategy & Exit Execution

• Exit readiness assessment and valuation planning
• Strategic advice and execution support tailored to your ideal timing

Core Benefits

• Clear exit path with minimal disruption to your lifestyle
• Objective insights on weaknesses holding you back
• Structured frameworks to drive measurable profit gain

I have enjoyed a successful career as an executive, entrepreneur, consultant, and board member, with more than 30 years of senior leadership experience across consumer credit and mortgage banking services. Throughout my career, I have focused on building, scaling, and ultimately exiting businesses operating in complex and highly regulated environments.

I have owned and operated multiple companies, most recently achieving a successful exit after growing revenue and profitability by more than 300% in a competitive, compliance-driven industry. That experience—combined with decades of hands-on leadership—allows me to bring practical judgment, financial discipline, and strategic clarity to the business owners I advise.

Experience & Capabilities:

• Proven track record of scaling businesses to triple-digit growth in revenue and profit
• Extensive experience in finance, human resources, and strategic planning, from early growth through maturity
• Deep expertise in regulatory compliance and risk management within highly regulated industries
• Successful leadership of mergers, acquisitions, and exit planning initiatives
• Trusted advisor to business owners seeking sustainable growth, operational clarity, and improved work/life balance

I earned a B.S. in Finance from the University of Arizona. I previously served as President of the National Consumer Reporting Association and as Board Chair of the Workforce Alliance of the North Bay. Today, I serve as an advisor to growing small and mid-sized businesses, working closely with owners who value experienced, objective guidance.

I work best with founder-led and closely held companies navigating growth, complexity, or transition—situations where disciplined strategy, financial insight, and real-world operating experience matter most.

I live in Napa with my wife, Bev.

Marty Flynn | 707.363.3187